Desenio Paysagement
A landscape design and construction firm whose portfolio deserved a far better stage — custom outdoor design, residential and commercial installation, landscape lighting and paver restoration.
The situation
Landscaping is a visual business with an unusual sales cycle: the work sells itself, but only if a prospect can actually see it. A homeowner deciding on a five-figure backyard build is not comparing service descriptions — they are looking for evidence that the crew has done something like this before, and done it beautifully. When the photography is the asset and the site buries it, the site is working against the business.
What we're building
- Full website redesign, portfolio-first. The architecture starts from the work: project galleries, before-and-afters, and detail shots given room to breathe.
- A quote flow that converts. Turning a browsing visitor into a booked site visit, which is the actual conversion event in this business.
- Service-area structure. Built so each area the crew serves can rank independently rather than competing with one page.
- Performance on mobile. Image-heavy sites are usually slow. This one will not be — most of these visitors are on a phone in a backyard.
Status
In active development. Results will be published once the site has been live long enough to measure honestly.
Is your best work buried on your site?
If your photography is the pitch, the site should be built around it. That is a solvable problem.